Jon Soberg, Managing Partner of MS&AD Ventures Inc. ("MS&AD Ventures"), Corporate Venture Capital of MS&AD Insurance Group Holdings, Inc. (President and CEO: Noriyuki Hara), has been selected as one of the "Seed 100" investors announced by Business Insider, an online news media in the United States.
"Seed 100" selects 100 investors from many seed investors around the world who have demonstrated outstanding skills in a sustainable manner. Jon is the only investor selected out of the CVC (Corporate Venture Capital) investors.
The honor follows last September's inclusion in the top 100 of the "GCV Powerlist Award 2020" for CVC, along with another MS&AD Ventures managing partner (Tak Sato).
Through effective investment activities by MS&AD Ventures, MS&AD Insurance Group will continue to enhance customer experience value and operational productivity, and strive for sustainable growth and enhancement of corporate value, while incorporating new business models utilizing advanced technologies.

MS&AD Ventures<br/>Managing Partner<br/>Jon Soberg
MS&AD Ventures
Managing Partner
Jon Soberg

1.Business Insider's "Seed 100"
Business Insider, a well-known online news media in the U.S., selected top 100 investors after evaluating the performance of seed investors around the world using a valuation model developed by a seed venture capital firm called Tribe Capital.
The evaluation considers the seed investments
-which have performed well as indicated by initial public offerings or exits meaningfully above liquidation preference.
-which showed early signs of future success because their portfolios have cured well at the early stage, but have not yet exited.
-which tended to reach growth stage as indicated by Series B+ follow-up rounds.
-which had well-rounded success, showing well across all measured attributes.


2. Selection
(1)Awardee : MS&AD Ventures Managing Partner  Jon Soberg
(2)Ranking: 13th


It is really an honor to be included in Business Insider's inaugural Seed 100 list. I'm humbled to be included with so many accomplished investors who I admire so much. We are lucky to work with many talented early stage startups and they are the ones who make us successful.


*1. Overview of MS&AD Ventures
1. Name:        MS&AD Ventures Inc.
2. Location:        Menlo Park, California, U.S.A.
3. Shareholder:        MS&AD Insurance Group Holdings, Inc.  100%
4. Investment targets: Start-ups aiming to generate synergies with the MS&AD Group *
* Overseas start-up companies focusing on early-stage (from the late start-up period to the early growth period) insurance and financial services
5. Investments:         52 companies (As of the end of March 2021)
6. MS&AD Ventures website:

*2. Reference
MS&AD’s Corporate Venture Capital Recognized in GCV Top 100 Powerlist 2020