The “Creation of a resilient and inclusive society,” which MS&AD Holdings is aiming for, entails realizing sustainable residential spaces that are safe and able to recover from disasters. In order to support people's safety and security, it is very important to predict the risks that could be incurred in the event of a disaster and to develop communities that are prepared against emergencies. To that end, we are supporting local governments to develop disaster-resilient communities.
Under the banner of “Green Resilience,” the Group has also been an early adopter of nature-based solutions, which utilize ecosystems to tackle challenges such as mitigating and adapting to climate change. We aim to create a virtuous cycle in which the benefits of nature are utilized to mitigate the damage caused by natural disasters while protecting biodiversity, and in which the inherent appeal of nature is used to help revitalize local communities. We are advancing a variety of initiatives to promote inclusive society where everyone can enjoy peace of mind, wherever they live.
Revitalizing local communities is also important for creating communities capable of coping with disasters. Declining vitality among local communities is leading to a number of issues such as depopulation and a shortfall in social services. Regional revitalization is a key government policy. Accordingly, we are working in collaboration with local governments and various stakeholders around each region to take industrial promotion measures based on each region’s particular characteristics, support risk management for resilient community development, taking advantage of the natural capital, and to take other forms of action toward creation of a resilient and inclusive society.
Collaborating with local governments and utilizing the accident and disaster information collectively acquired by non-life insurers, we are promoting initiatives which will assist in predicting loss, and developing evacuation plans for local residents in the event of disasters.
With disasters now occurring every year as a result of climate change, it is important to prepare for post-disaster situations. We are taking such approaches for rapid post-disaster recovery as development of new products to respond to needs which up to now have not been covered, rapid damage investigation and claims settlement, and provision of support, including donations, to disaster victims.
Launch of a pre- and post-natural disaster damage estimate service |
We have developed a service that estimates damage costs for corporate locations, such as stores, based on observed data following an earthquake or typhoon (high wind) event.*
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Coverage for companies’ costs incurred in evacuating vehicles based on issuance of evacuation information |
We support evacuation before a disaster strikes through provision of “Endorsement Covering Emergency Evacuation of Vehicles in the Event of Disasters” which covers the costs incurred by companies in evacuating their vehicles when evacuation information is issued by local governments in relation to a natural disaster.
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Launch of automobile insurance for fire brigade members, etc. to cover their own vehicles used during fire-fighting activities |
This product covers private vehicles, etc. of fire brigade members or others used in fire-fighting activities against accidents involving those vehicles during such activities. Through this product, we will help to realize a society which enables fire brigade members, etc. to engage in disaster rescue operations with “safety and security,” thereby contributing to further enhancement of local communities’ disaster prevention capabilities.
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Donations in response to disasters |
In order to help disaster-affected policyholders rebuild their lives as quickly as possible, we collect donations from employees of the Group companies. Utilizing our Disaster Relief Donation Matching Gift Program, through which we make additional donations to match employee contributions, a total of some JPY800 million, including company contributions, has been donated since the system was established in 2004.
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Disaster volunteer activities |
We are continuing our initiatives to provide aid to the victims of the Great East Japan Earthquake, as exemplified by sales events, co-sponsorship of marathon, etc. aimed at generating funds for reconstruction assistance. When floods or other disasters strike, employees obtain information on volunteer activities from their companies and disaster-hit areas and then participate individually in relief initiatives in these areas. |
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In order to help create a community in which everyone can live with safety and security, it is critical to develop an environment that enables people to continue working.
Revitalization of local industries will lead to creation of employment opportunities. It will also generate the capacity to create an environment whereby people and things can be shifted to places where they are needed in a manner which suits the various lifestyles of those engaged in industrial activities. Through our insurance and financial service businesses, we are supporting a wide range of initiatives such as infrastructure development, business continuity, access improvement, and lifestyle diversification.
The Group is providing support for various risks, consulting services for regional revitalization, and conducting other activities to support realization of regional revitalization through agreements with relevant partners, including prefectural and municipal governments, local commercial/industry groups, and financial institutions. We are working to create common value with society (CSV) by addressing social issues faced by local communities through our strengths in cooperation with local stakeholders.
Provision of SDGs initiatives support menu |
We support SDGs initiatives by local governments, commercial/industrial groups, regional financial institutions, and small/medium-size companies.
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Provision of business continuity plans (BCP) |
We hold seminars and other events to help companies formulate BCPs that allow them to rapidly restore and continue their business operations, even after natural disasters or unexpected accidents occur.
Provision of BCP/BCM (Business Continuity Management) Support (InterRisk) (in Japanese only) |
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Regional revitalization support site |
We established a website for local governments to support regional revitalization initiatives by disseminating information on such initiatives carried out by each local government, and useful information for local governments. |
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Regional revitalization comprehensive partnership agreement: urban wheelchair experience event |
Under a comprehensive partnership agreement for regional revitalization, Aioi Nissay Dowa Insurance, WheeLog, and Kobe City joined forces to hold the “WheeLog in Kobe 2023” wheelchair experience event, where participants experience what it is like to move around the city in a wheelchair.
Held an urban wheelchair experience event in Sannomiya, Kobe (ADI) (in Japanese only) |
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In order to revitalize society, it is necessary to provide support for sustainable growth of local communities. We have been offering insurance products and services that meet needs focusing on particular issues which each region is facing.
Contribution to regional revitalization through addressing issues associated with unoccupied houses |
With the aim of promoting regional revitalization through addressing issues relating to unoccupied houses, we are developing products and services that will promote distribution and utilization of unoccupied houses in partnership with operators of platforms which connect house owners, businesses, and local governments.
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Support for optimization of road inspection and management services through automatic detection of road damage using AI analysis "DORA-RECO (Dashcam) Road Manager" |
Through AI analysis of data collected from dashcams owned by Mitsui Sumitomo Insurance, road damage is automatically detected, thereby realizing optimization of conventional road.
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Development of U-Medical Support for veterinarians and livestock farmers |
Developed U-Medical Support, a service to digitally support communications between veterinarians and farmers for the diagnosis and treatment of cattle, which is the first-of-a-kind service in the livestock industry. It not only enables confirmation of post-treatment conditions of cattle with electronic terminals such as smartphones but also contributes to enhancing the efficiency of administrative tasks such as preparation of electronic charts and electronic medical instructions.
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In order for anyone including elderly citizens, disabled persons and people living in underpopulated areas or remote islands to continue living anywhere with safety and security, we are implementing a range of initiatives, including provision of insurance products and services, investment, and social contribution activities.
Contribution to addressing issues in remote island areas |
We participate in demonstration experiments aimed at addressing issues in remote island areas, including mobility, logistics, and medical care, that arise due to population decline and aging. Through this initiative, we contribute to the creation of sustainable environments and revitalization of remote island areas.
Support for demonstrations of drones and automatic delivery robots (InterRisk) (in Japanese only) |
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Launch of automobile insurance for self-driving vehicles utilizing electromagnetic induction lanes |
Providing low-cost automobile insurance for self-driving vehicles that use electromagnetic induction lanes, which are expected to be a new means of transport in depopulated areas with aging populations, and in other areas.
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Development of an accident relief system linked to dementia ordinances (dementia "Kobe Model") |
We are entrusted with the administration of the accident relief system linked to Kobeʼs dementia ordinance. We have developed Japanʼs first comprehensive coverage scheme for dementia based on a trinity of: (1) Accident relief (insurance), (2) System expansion (promotion of early dementia testing), and (3) Prevention of accidents (GPS tracking services operated by security companies) |
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Provision of easy-to-understand information |
In addition to utilization of personal computers and smartphones, we are instituting procedures that give due consideration to the needs of the elderly and people with disabilities by adopting eye-friendly, easily readable fonts (Universal Design Font, etc.) for use in brochures for our primary products, together with easy-to-understand language, figures, and illustrations to convey information. We also provide sign language, interpretation services in 17 languages, and translation services in 12 languages. |
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Introduction of Heartful Line Service |
We introduced the Heartful Line Service for customers aged 80 years and older, which, when they phone the call center, connects directly to the operator without going through the voice guidance. |
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Handling of endorsement for social contribution |
In response to customersʼ wide variety of values in relation to asset inheritance, such as goodwill through contributing to society by donating their assets, in a joint effort with Sumitomo Mitsui Banking Corporation, we developed the industryʼs first Endorsement for Social Contribution, which enables designated public interest groups* to be appointed as beneficiaries of insurance claims (September 2019). |
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Mitsui Direct General Insurance Tsuyoyasa (Strong and Kind）Fund, which donates to organizations according to the number of votes cast by policyholders |
The Mitsui Direct General Insurance Tsuyoyasa Fund was launched in 2014, allowing policyholders to easily make social contributions with a single click.
Total donations: 34.19 million yen
Mitsui Direct General Insurance Tsuyoyasa Fund (Mitsui Direct General) (in Japanese only) |
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Affixing of Bell Marks to insurance products |
As the only co-sponsor from the non-life insurance sector (as of July 2023), we are participating in the Bell Marks campaign which is designed to ensure that all children equitably receive education in productive environments. We have affixed Bell Marks to all Tough-series products.
Information on insurance products with bell mark (ADI) (in Japanese only) |
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Contribution to realization of an inclusive society |
We are developing initiatives that contribute to realization of a sustainable society wherein all people, including the elderly and those with disabilities, can live comfortable lives.
Started joint initiatives with WheeLog to promote universal urban design (ADI) (in Japanese only) Provided support for verification of autonomous driving and MaaS (InterRisk) (in Japanese only) |
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Social contribution activities carried out nationwide |
The Group companies are actively carrying out global environmental conservation/social contribution activities tailored to the needs of individual communities. |
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MS&AD Unison Smile Club |
A social contribution activity organization operated by MS&AD Insurance Group employees who support the organization by undertaking volunteer activities and making donations in 100-yen units out of their monthly salaries. The club is developing donations to NPOs and other organizations, together with employee volunteer activities.
MS&AD Unison Smile Club activities (MSI) (in Japanese only) Fundraising activities by executives and employees (ADI) (in Japanese only) |
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