Basic Strategy

The MS&AD Insurance Group has positioned stage 2 of “Next Challenge 2017” as a period to establish the business foundation to achieve the aspirations embodied in the management vision. To do so, the Group will develop products and a sales & marketing strategy with an eye on future changes in the environment and will strive to transform business structure.
The basic strategy for stage 2 is to increase the enterprise value of the whole Group with a focus on sustainable growth, enhancing profitability, ensuring financial soundness, and improving capital efficiency. Of the four drivers, the keys to implementing the basic strategy, “transforming business structure to respond the future changes in the environment” is the pillar of efforts for stage 2, and the Group will steadily build a firm foundation to achieve its aspirations.