The MS&AD Insurance Group, as a member of local and international communities, is involved in a sustainable development of society by, for example, employees' voluntarily conducting activities to conserve the environment and contribute to local communities, in addition to activities benefiting communities through our insurance and financial service business.

Disaster Donation Matching Gift Program

The MS&AD Insurance Group has been engaging in Disaster Donation Matching Gift Program in which the Group provides disaster victims with donations in addition to those from employees. In the approximately 13 years since the start of this program in fiscal 2004, we have donated a total of more than 600 million yen.
In fiscal 2016, a cumulative total of 21,010 employees gave donations for four disasters, which, coupled with a matching gift from the Group, resulted in donations totaling 53.69 million yen being provided to disaster victims. These donations included 35.50 million yen, comprising donations from 12,007 employees and the matching gift from the Group, which was given to the Kumamoto Prefectural Government, the Oita Prefectural Government and groups engaged in activities to assist disaster victims, in response to the 2016 Kumamoto earthquakes. In addition, we collected donations of about 4 million yen from our overseas branches, providing support on a global scale.

  • Types of disaster covered
Domestic: disasters covered by the Disaster Relief Act, for which donations are collected
Overseas: large-scale disasters for which the Japan Business Federation provides information related to Assistance
  • Amount of donation
As a general rule, the same as the amount of donations collected from employees.

Continued Support for the Areas Hit by the Great East Japan Earthquake

Six years have passed since the Great East Japan Earthquake, and there are still so many people in the afflicted areas that are in need of support and assistance. With this in mind, the MS&AD Insurance Group is committed to providing continued support through a variety of approaches.

Reconstruction and farming assistance volunteer activities in Minami-sanrikucho

In 2011, we restored tsunami-damaged rice paddies in Minami-sanrikucho in Miyagi Prefecture to "fuyumizutanbo", a thriving habitat for a wide variety of creatures. During the ensuing three-year period, cumulatively totaling approx. 470 the MS&AD Insurance Group employees and their family members provided cooperation for local rice planting and harvesting. During the 2015-2016 period, cumulatively 36 group employees cooperated in the cultivation of Japanese angelica, a renowned local medicinal plant. We continue to visit Minami-sanrikucho to interact with local citizens, in addition to aiding their farming.

Soccer School Organized by J Leaguer in Minamisanriku-cho

Soccer School
Soccer School

Since fiscal 2013, the MS&AD Insurance Group has sponsored a soccer school organized by the Japan Pro-Footballers Association in Minamisanriku-cho. Such as the competition of boys and girls' soccer team and J leaguer, it is a fun social event.
In fiscal 2016, 60 children participated and 8 people from the Japan Pro-Footballers Association and 10 employee volunteers cooperated in running the event.


Supporting Schools in the Disaster Areas by Donating Bell Marks

Supporting schools in the disaster areas<br/>by donating Bell Marks<br/><br/>
Supporting schools in the disaster areas
by donating Bell Marks

ADI started an activity to donate collected Bell Marks to local elementary and junior high schools, with Bell Mark collection boxes set up in the Company in January 2011. After the Great East Japan Earthquake, the destination of donations was changed to elementary and junior high schools in the disaster areas, as part of our measures for reconstruction aid. The activity has been advanced together with the local citizens including customers, agents and canvassers. The number of companies and organizations that agree with the activity (Bell Mark supporter) has increased year by year, exceeding 3,800 as of the end of March 2017. As a result, Bell Marks equivalent to approximately 13,700,000 points were collected over six years, and donated to 141 schools in total. The activity will continue in fiscal 2017 to support schools in the disaster areas such as Tohoku and Kumamoto area.

Assistance to disaster-affected companies through local community reconstruction matching event "Yuinoba" and restoration aid sales events

In an effort to help resolve various business challenges faced by disaster-affected companies, MSI has continually participated in a Reconstruction Agency-sponsored local community reconstruction matching event titled “Yuinoba” as a partner company on 15 occasions since the 2012 launch. We have been engaged in management seminars and support for individual companies, etc. in many areas.
Fiscal 2016 was yet another year in which, as part of the Yuinoba initiative, we held an internal sales event titled “Reconstruction Assistance Marche,” selling disaster-affected companies’ products, at the Surugadai headquarters building of MSI. This event was intended to help expand sales channels of fishery and processed food products from companies based in three disaster-affected prefectures, which was the biggest challenge for such enterprises. The latest sales event generated sales of about 9.6 million yen, the highest amount among sessions held to date, including three previous ones, which pointed to the fact that all employees continued to engage in assistance activities as one team with a high awareness about the reconstruction aid initiative.

Sales event in progress<br/><br/>
Sales event in progress

In June 2016, ADI participated in a Kumamoto products fair for the purpose of cooperating in boosting sales of the prefecture’s local souvenir and other products, which had dropped sharply due to a reduced number of tourists in the wake of the Kumamoto earthquakes. We used some of the sales proceeds to donate mineral water to the residents of the Sawatsu area, where resumption of the water supply was slow, in Minamiaso-mura, Kumamoto Prefecture. Meanwhile, in March 2017, we organized the annual Tohoku reconstruction assistance sales event held every year since fiscal 2011. This time, it was organized jointly with three companies headquartered in the Ebisu area (Shibuya-ku, Tokyo), namely, ADI, Sapporo Holdings Limited and SUBARU Corporation. The aim was to provide an opportunity to demonstrate the appeal of the disaster-affected areas and their local products. Among products offered for sale on the day were charity can badges made by the students of Shizugawa High School in Miyagi Prefecture for the purpose of gifting a bus to Minami-sanriku-cho, Miyagi, and we donated some of the sales proceeds.

Held a reconstruction assistance charity concert

Music performance in progress<br/>by Miyagi Prefecture high school students<br/><br/>
Music performance in progress
by Miyagi Prefecture high school students

In August 2016, ADI held a charity concert at the Phoenix Hall(*) by inviting high school students in disaster areas as well as Soai University members who had been continuing to engage in disaster area assistance activities in Osaka.
Since after the Great East Japan Earthquake occurred, this company has been providing various types of assistance for restoring the educational environment for children in disaster areas. As part of such assistance, the company has been donating the cost of buying musical instruments to children who had lost their musical instruments due to the disaster, being denied the opportunity to play music. Cherishing the bonding with disaster area residents, through music, we organized the latest charity concert in the hope that music would lead children to have aspirations and courage for the future. We donated to the Tohoku Brass Music Association all donations deposited with the company by visitors to the charity concert in the form of admission fees.

Supporting a Marathon Event Held in Kawauchi Village, Fukushima Prefecture, Japan

”Second Kawauchi-sato Kaeru Marathon”
”Second Kawauchi-sato Kaeru Marathon”

Under the MS&AD Unison Smile Club, a executives-and-employees' donation scheme of officers and employees, ADI co-sponsored, as the main sponsor sequentially last year, the Second Kawauchi-no Sato Kaeru Marathon event held in Kawauchi-mura, Fukushima Prefecture. This event had materialized due to a proposal made by children in Kawauchi-mura at a special class session titled “Reconstruction Children Class” for considering the area’s future. The second installment of this event drew 1,521 runners from across the country from Hokkaido to Okinawa, about 200 more than in the previous installment.
In addition to ADI serving as sponsor, many of its employees and others took part in the event as volunteer runners, helping improve the atmosphere of the event.

Soccer School Organized by J Leaguer for Children in Foster home

Soccer school
Soccer school

Since 2000, the MS&AD Insurance Group has sponsored a soccer school organized by the Japan Pro-Footballers Association for children in foster home. In fiscal 2016, the JPFA Soccer School event was held in the Kanto, Kansai, Hiroshima and Kyushu areas with the attendance of 217 children. For the operation of this event, cooperation was provided by 29 members of the Japan Pro-Footballers Association as well as 102 employee volunteers.

Support Activities of Social Contribution by Employees

Various activities are underway since we believe that each individual employee taking action as a citizen in the local community will not only lead them to grow but also be important for the purpose of knowing what challenges are faced by the community that our business activities involve as well as what is expected of us.

System of Volunteer Leave/Temporary Retirement

MSI, ADI and MSI Aioi Life have instituted the system of Volunteer leave/temporary resignation, and supports employees to participate in the social service activities such as welfare activity, disaster-relief activity, and bone-marrow donation.

Local Contribution Activities Conducted Nationwide

Branches of MSI and ADI all over the nation actively conducted activities to conserve the global environment and contribute to society according to needs of each community.

At MSI, which encourages branches to perform at least one environmental or social contribution activity a year, 172 branches conducted 191 activities with the themes of "Environment", "Safety", "Welfare", or "Support for reconstruction from natural disasters" in fiscal 2016.

At ADI, as a part of activities related to "Appreciation Month (Thank you, local citizens!)", approximately 12,600 employees nationwide conducted 214 activities with the themes of traffic safety, environmental conservation and other topics to convey their gratitude to each community. In particular, they have proactively worked on activities for traffic safety together with local citizens and police offices, aiming to prevent and reduce accidents.

MSI Aioi Life conducts environmental protection and local contribution activities through employee volunteer activities. For example, they maintain flowerbeds and green spaces at "Zoorasia Yokohama Zoological Gardens" Furthermore, "Heart Point System" has been implemented, where points are granted to employees who conduct voluntary and active social contribution activities, and contributions are made to NPOs, etc. according to the total number of points. We have also carried out various local community contribution activities with a promoter appointed for each workplace, for example, "community cleanup campaign" and "fund-raising/donation."
Each year, volunteers from Mitsui Direct General conduct cleaning in Koishikawa Korakuen park lying in the vicinity of its headquarters building. Fifty-four employee volunteers participated in the cleaning event in 2016.

Activities in the “MS&AD Forest” <br/>in Shimane
Activities in the “MS&AD Forest”
in Shimane
Traffic safety activities in Hamamatsu
Traffic safety activities in Hamamatsu
Maintenance flowerbeds and green spaces at "Zoorasia Yokohama Zoological Gardens"
Maintenance flowerbeds and green spaces at "Zoorasia Yokohama Zoological Gardens"

Activities of Social Contribution by Employees

In the MS&AD Insurance Group, employees are participating in activities for solving social issues of each region at the sites not only in Japan but also all over the world.

MS&AD Unison Smile Club

At the MS&AD Insurance Group, employees donate 100 yen apiece monthly toward one or more initiatives that they support. The money goes to NPOs or social contribution programs. As of the end of March 2017, there were a total of 16,159 participants from the entire Group.

In addition to group-wide activities, individual group companies have been engaging in independent activities such as the donation of wheelchairs and welfare vehicles, donation to guide dog development aid organizations and assistance for disability sports in Thailand.


(Main activities of the Group)

  • Donation to NPOs matched by the company
  • Support program of world’s children in troubled area / suffered area of the disasters through charity Christmas cards
  • Let’s present knitted goods to children around the world Project
“Gift Knitted Items to Children<br/>Around the World” Project
“Gift Knitted Items to Children
Around the World” Project
The children drawing pictures for <br/>Christmas cards in KIDS EARTH HOME
The children drawing pictures for
Christmas cards in KIDS EARTH HOME

Overseas Activities

The employees of the MS&AD Insurance Group are participating in activities to solve local communities’ social issues both in Japan and overseas.

Creating Employment Opportunities in Rural Areas (India)

Cholamandalam MS General Insurance Company Limited, a MSI subsidiary in India, contracts out a policy certificate issuance service to job-creating association in rural areas with the aim of helping create jobs that offer limited job opportunities other than in agriculture. Continuously providing training on matters from insurance products to technical terms, the association delivers a policy certificate issuance service for car insurance and personal medical insurance.

Appearance of the work place
Appearance of the work place
Women at work
Women at work

Providing Vaccines for the Children of the World through Insurance products

Providing Vaccines for the Children <br/>of the World
Providing Vaccines for the Children
of the World

Many children around the world die of infectious diseases that could be prevented with vaccines. MSI Aioi Life, with the aim of saving precious lives and giving life to future generations, makes donations for purchasing vaccines to Japan Committee, Vaccines for the World’s Children in proportion to the number of new contracts for its “&LIFE” brand policy series. In fiscal 2016, in proportion to new contracts for these policies, we donated funds that provided polio vaccines for 143,000 persons.

Pursuing efforts to reduce food waste jointly with FAF (Malaysia)

Activity in progress
Activity in progress

In cooperation with Food Aid Foundation (FAF), an association engaged in activities aimed at eradicating food waste and hunger, the Malaysian subsidiary of MSI has been pursuing activities to provide people in need of food which were collected through donations from food producer companies. This subsidiary has been striving to disseminate knowledge on reducing the discarding of foods. In October 2016, the company organized a round-table discussion event on food discarding under its CSR promotion program, raising public awareness about the need to reduce such practice.

Assistance for children with disabilities (Thailand)

Assistance for sports by persons<br/>with disabilities in Thailand<br/><br/>
Assistance for sports by persons
with disabilities in Thailand

Aioi Bangkok, a Thai subsidiary of ADI, co-sponsored a wheelchair sports camp event for children with disabilities in Thailand and donated wheelchairs (worth 1 million yen in total) to 10 such children through the Wheelchair and Friendship Center of Asia (Thailand) (WAFCAT)(*) under the MS&AD Unison Smile Club scheme, a voluntary donation program for directors and employees. They also cooperated in the sports camp for children with disabilities, serving as operation volunteers.


(*) About WAFCAT
WAFCAT is a Thai non-profit organization established in 1999 as part of the social contribution program of Denso Corporation. The organization provides wheelchairs and scholarship, among other educational aid, to children with disabilities in the country.

Donation of Handmade Knitwear to Poor Children (Vietnam)

Presentation ceremony
Presentation ceremony

MS&AD Unison Smile Club, the philanthropic organization of employees of the MS&AD Insurance Group donates handmade knitwear to elementary schools through MSIG Insurance (Vietnam) Company Limited, the Vietnamese subsidiary of MSI. It delivered handmade knitwear (sweaters, mufflers, hats, vests, gloves) collected from people across Japan who support this project, to children in the Tua Chua district and Muong Cha district of Dien Bien Province, located in the northern part of Vietnam and said to be the poorest region in the country. This initiative took place seven times since fiscal 2009. In fiscal 2016 we conducted a distribution activity in Afghanistan.

Support for Autistic Children (Hong Kong)

A Hong Kong subsidiary of MSI gave donations to the “Create My Own Future” scheme designed to help autistic children become self-supportive as well as the “Community Ambassador Program” including efforts for personal communication skill improvement via various workshops. This subsidiary will continue to provide assistance for developing the future living platform of autistic children, going forward.

Support for immigrant children (Germany)

Children on the excursion to the zoo<br/><br/>
Children on the excursion to the zoo

The German branch of Aioi Nissay Dowa Insurance Company Of Europe Limited has been continuing to chiefly donate money and gift items to various facilities to date. In fiscal 2016, in an effort to further step up such activities, the branch granted Local Community Contribution Paid Leave to General Managers, encouraging them to engage in contribution activities based on their own ideas and plans. This initiative resulted in new activities being conducted according to plans devised by General Managers in the form of visits to dementia patient facilities and food provision service at orphanages.
The biggest initiative in fiscal 2016 was an excursion to a zoo that was conducted in August that year, inviting 52 immigrant children. Coexistence with immigrants is a thematic challenge for entire society in Germany with individual immigrants, particularly their children, living there in fear. Gifted with good sunny weather on the day, this excursion seemed to allow the children to much enjoy themselves in a carefree manner.