The “Leaving no one behind” concept of the SDGs has a lot in common with MS&AD Insurance Group’s mission of: “To contribute to the development of a vibrant society and help secure a sound future for the planet, by enabling safety and peace of mind.” Toward the realization of a sustainable society, we will proceed with initiatives for supporting public security as well as those for global partnerships, women, health, education, disaster prevention, and achieving quality growth on a global basis.

Major relevant SDGs and targets

We will contribute to the achievements of the SDGs as a global insurance and financial services company by transferring our insurance technologies to developing countries and providing them with products and services that support the development of primary industries.

End poverty in all its forms everywhere

1.5 By 2030, build the resilience of the poor and those in vulnerable situations and reduce their exposure and vulnerability to climate-related extreme events and other economic, social and environmental shocks and disasters.

End hunger, achieve food security and improved nutrition and promote sustainable agriculture

2.4 By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production, that help maintain ecosystems, that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding and other disasters and that progressively improve land and soil quality.

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

9.3 Increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets.

Business of MS&AD

Community revitalization initiatives


Support for sustainable development of small and medium-sized enterprises

Support for the primary sector


Provision of products and services that support primary industries

Support for solutions to challenges in developing countries


Encouraging the spread of insurance in India (India)

Community revitalization initiatives

Promoting Foster Parenting

MSI has provided support to promote and raise awareness of the foster parent system in Osaka Prefecture, which has the lowest rate of foster parenting in Japan. Specifically, we provided support for the promotion of Osaka Prefecture’s foster parent program through becoming a co-sponsor of the prefecture’s Foster Parent Forum (August 2017) and creating a suite of foster parent insurance products.

Support for Sustainable Development of Small and Medium-sized Enterprises

For many enterprises, going abroad represents a crucial strategic response to issues such as a shrinking domestic market, the need to supply overseas bases, and the desire to diversify in light of risks such as natural disaster. The MS&AD Insurance Group provides products and services to prepare for a variety of risks inherent to overseas expansion.

Support for Overseas Development of Small and Medium-sized Enterprises

MSI has been certified as a supporter of the New Exporting Power Consortium, a joint public-private framework established with the aim of supporting small and medium-sized enterprises planning to expand business overseas. Through this framework, MSI provides tailored advice on local risk management and insurance by utilizing its overseas network that spans 42 countries.

Comprehensive Coverage Plan for Global Business


MSI and ADI have jointly developed and sell an insurance policy known as the Comprehensive Coverage Plan for Global Business for small and medium-sized enterprises operating business overseas. The Plan consists of a set of five insurance policies that provide broad coverage for three kinds of risks: risks inherent to products to be exported, risks inherent to expatriate employees and overseas business travel, and risks inherent to freight and export transactions. These are concerns that many companies operating overseas and export firms have in common. We also provide backup to help ensure overseas business activities go smoothly by offering related services and systems ranging from daily operations to emergency responses in addition to reinforced compensation for contingencies.


Policies included in the plan

(1)Overseas product liability insurance (MSI: Business Protector (for overseas export); ADI: Tough Biz Global PL)

(2)Overseas crisis management expense insurance

(3)Overseas travel insurance (comprehensive contract for corporations)

(4)Export trade credit insurance

(5)Overseas marine cargo insurance (Global Support One)

The Regional AD Club

A regional revitalization gathering
A regional revitalization gathering

As part of the initiatives of its Regional AD Club, ADI provides region-focused information and business information online and via newsletters. It has established websites for each of the 47 prefectures of Japan and holds seminars for participating companies where they can set ups booths.

The number of participating companies has increased each year to reach over 32,000 as of July 31, 2018. In fiscal 2018, as one of the regional revitalization initiatives, we held seminars for managers of regional companies, promoted exchange among real estate business owners, and hosted events for activating regional revitalization efforts. Furthermore, we continue to engage in regional contribution activities through the Bell mark activities and no-accidents campaigns.

Products and services supporting primary industries

Weather Derivatives

MSI and ADI sell weather derivatives to mitigate customers’ financial damages arising from bad weather. Through underwriting the weather derivatives, we support the stabilization of businesses in primary industries, which are vulnerable to the impacts of weather.

MSI sells weather derivatives mainly in North America and Europe through its U.S. subsidiary MSI Guaranteed Weather. In December 2016, it became the first Japanese non-life insurance group to launch a global weather derivatives product utilizing satellite observation data from NASA and other sources. This product enabled us to provide weather derivatives even in areas where it had been considered difficult to do so in the past due to the impossibility of obtaining precise terrestrial observation data. By proactively selling weather derivatives globally, including in Asia, South America, and Oceania, we will help our customers to expand operations overseas and support local economic activities.

Comprehensive Coverage Plan for Food and Agribusiness

The agricultural and livestock industries are exposed to bad weather risks such as lack of sunshine, temperature extremes and low precipitation, which can damage crops and other raw materials. This can cause a decline in the production of livestock products, resulting higher prices in the market.

MSI’s Comprehensive Coverage Plan for Food and Agribusiness covers these bad weather risks by providing weather derivatives products based on weather indicators that may impact the subject crops and production.

Support for the solution of challenges in developing countries

Investment in Sustainable Development Bonds

MSI, ADI, MSI Aioi Life, and MSI Primary Life invested in bonds focused on sustainable development (private-placement bonds valued at US$120 million, equivalent to approx. 13.5 billion yen) issued by the International Bank for Reconstruction and Development, a part of the World Bank Group. The Sustainable Development Bonds (SDBs) were issued specifically for the MS&AD Insurance Group, making them the first ever bonds to be issued by the World Bank for a single insurance group. The SDBs are issued in international capital markets and support a variety of World Bank projects including on education, health, infrastructure, administration, agriculture and the environment that are to be implemented with the aim of eliminating poverty and supporting development in developing countries. The funds invested by the MS&AD Insurance Group will be used as financing for the projects to promote the sustainable development of developing countries.

Participation in the Pandemic Emergency Financing Facility

In July 2017, MSI joined as an underwriter the Pandemic Emergency Financing Facility, which the World Bank had jointly established in cooperation with the governments of Japan, Germany, and others. This scheme was realized based on the lessons learned from the spread of Ebola hemorrhagic fever in West Africa in 2014. It is intended to protect developing countries around the world from the threat of infectious disease. In the event of an outbreak of a serious infectious disease, it will swiftly make available significant funds to mitigate human and economic damage and promote an early recovery. MSI endeavors to make social contributions to developing countries through participation in this scheme, upheld as the first ever measure to prevent infectious diseases by utilizing insurance and capital markets.

Investment in Industrialize Africa Bond Issued by the African Development Bank

In November 2017, MSI Aioi Life invested in a “Industrialize Africa” (private-placement bond) themed bond issued by the African Development Bank (AfDB). In September 2015, the AfDB developed a new strategic operational agenda, the High 5s, setting out the top priority areas for development with the aim of accelerating the implementation of its Ten-Year Strategy (2013–2022). The High 5s are: (1) Light up and power Africa, (2) Feed Africa, (3) Industrialize Africa, (4) Integrate Africa, and (5) Improve the quality of life for the people of Africa. Industrialize Africa is a project aimed at industrializing Africa and is one of the priority themes of the High 5s. The AfDB will strive to direct an amount equal to the net proceeds of the bonds’ issue to increase the ratio of industry to GDP by 130% over the present figure—which is the target for 2025 within the strategic priority area of “Industrialize Africa”—and establish 35 special economic zones. Furthermore, funds will be used to provide loans to projects that will support the private sector by boosting the growth potential of small and medium-term enterprises (SMEs), thereby contributing to the sustainable economic and social development of Africa. Through this investment, MSI Aioi Life is promoting social contribution initiatives.

Investment in Social Bonds (JICA Bonds)

MSI Aioi Life invested in social bonds issued in Japan by the Japan International Cooperation Agency (JICA). Social bonds are bonds issued on the assumption that the proceeds will be applied to investments in, and loans for, such areas as development of basic infrastructure (water and sewerage, sanitation, and improvement of traffic conditions, etc.) and improvement of access to social services (health, education, vocational training, financial services, etc.).

The proceeds from the JICA bonds will be applied to loans supporting economic and social development in developing countries, and the sound development of Japan and the international economic community. The issuance of the JICA bonds is stated as one of the specific measures to achieve the SDGs in the Implementation Guidelines for the Sustainable Development Goals formulated and published in December 2016 by the Japanese government. This investment demonstrates the intention of MSI Aioi Life to not only secure its profitability but also support social contribution businesses while contributing to the formation of sustainable societies.

Encouraging the Spread of Insurance in India (India)

A smart office
A smart office

Expanding social security has been a major challenge in India. In 2016, the government set out to expand systems for protecting the lives and incomes of farmers during times of poor yield caused by natural catastrophes and droughts, and started a new agricultural insurance scheme with a low premium burden on farmers (PMFBY). Cholamandalam MS General Insurance Company Limited (hereafter, Chola MS), a local MSI subsidiary in India, has participated in this scheme since its start. Currently, Chola MS also sells livestock insurance for low-income groups in addition to the PMFBY.

A sticker made in a local language
A sticker made in a local language

Within the vast land of India, penetration of insurance in rural areas is also a challenge. Since October 2015, Chola MS has established small-scale offices (“Smart Offices”) equipped with insurance policy certificate issuing machines in small and medium-sized cities, as well as towns and villages, where the penetration of insurance has been slow compared to large metropolitan areas (390 offices are established as of March 31, 2018). When a customer visits an office, a policy certificate can be issued on the spot. The fact that actual offices are located in familiar locations, such as local marketplaces, garners trust, has led to a steady increase in the number of insurance policies issued. This move has contributed to the penetration of insurance in regions where access to insurance has been inconvenient in the past.

Job Creation in Rural Areas (India)

At a workplace
At a workplace

In 2013, Chola MS began contracting out its insurance policy issuing services to an association that tackles job creation in rural areas. This was made for the purpose of creating jobs among women living in rural areas for whom there are few job opportunities other than agriculture. Having undergone continuous training that provides an understanding of insurance products and terminology, approximately 80 staff members are now involved in insurance policy issuing services for automobile and personal medical insurance. This staff has issued approximately 810,000 insurance policies per year. By advancing initiatives that increase motivation, such as presenting gifts to staff who have improved quality to a significant degree, the project has also contributed greatly to improving the skills of women in the workforce.

Providing Vaccines for the Children of the World through Insurance products

Providing Vaccines for the Children<br/>of the World
Providing Vaccines for the Children
of the World

Many children around the world die of infectious diseases that could be prevented with vaccines. MSI Aioi Life, with the aim of saving precious lives and giving life to future generations, makes donations for purchasing vaccines to Japan Committee, Vaccines for the World’s Children in proportion to the number of new contracts for its “&LIFE” brand policy series. In fiscal 2017, in proportion to new contracts for these policies, we donated funds that provided polio vaccines for 127,000 persons.