With the aging population come additional issues that we must solve, such as in the areas of health and welfare, responsibilities of local communities, and changes in long-term care. The MS&AD Insurance Group will be there for our elderly customers, engaging in initiatives to help them lead a healthy and enriched life after retirement, while also assisting in the development of businesses that support the super-aging society.

Major relevant SDGs and targets

In the era of a 100-year life span, we will support “good health and longevity” by preventing health risks to help you stay active for your entire life as well as providing measures to help you build assets that will enable you to enjoy a fulfilling life after retirement.

Ensure healthy lives and promote well-being for all at all ages

3.4 By 2030, reduce by one third premature mortality from non-communicable diseases (NCD) through prevention and treatment and promote mental health and well-being.

3.8 Achieve universal health coverage (UHC), including financial risk protection, access to high-quality and essential health-care services and access to safe, effective, high-quality and affordable essential medicines and vaccines for all.

Business of MS&AD

Promoting health and disease prevention


Services that support health


Investigation and research for the future

Providing products and services that support the super-aging society


Services and tools with consideration for the elderly

Responding to long-term care needs


Providing long-term care services


Products that support long-term care businesses

Promoting health and disease prevention

“Kokokara Diary,” supporting the health of the body and mind

Screen image
Screen image

MSI and MSI Aioi Life provide the “Kokokara Diary,” a smartphone app that supports mental and physical health. This service enables users to measure their stress level, check how many calories they have consumed based on automatic count of the number of steps walked, take records of meals, height, weight, or hours slept, and check medical information, thus empowering users to manage their own health.
MSI and MSI Aioi Life also provide corporate clients with an exclusive website on which data on employees (number of steps, calories consumed, weight, body fat percentage, BMI, blood pressure, hours slept) can be aggregated and viewed. This can be utilized in providing health guidance to your employees, including for the prevention of lifestyle-related diseases, as well as for holding events such as walking rallies for health and productivity management using the function for ranking employees by number of steps walked. MSI and MSI Aioi Life will contribute to improving the health of individual customers, as well as to health and productivity management by companies.

Promoting the certification of “Health Management Advisors”

MSI has signed a partnership agreement on the “Tokyo Workplace Health Promotion Assistance Project”*1 with the Tokyo Chamber of Commerce and Industry.
MSI’s agents in Tokyo and its approximately 400 employees plan to acquire the “Health Management Advisor”*2 certification as authorized by the Tokyo Chamber of Commerce and Industry. They will then strive to spread and raise awareness on initiatives conducted by the Tokyo Metropolitan Government for small- to medium-sized businesses in Tokyo, including health promotion, and preventive measures against cancer, hepatitis, or infections in the workplace. MSI has been recognized under the “Certified Health & Productivity Management Organization Recognition Program (White 500)” managed by the Ministry of Economy, Trade and Industry and the Nippon Kenko Kaigi for the second consecutive year. MSI has promoted its own health management by ensuring a working environment that attends to the physical and mental health and safety of each employee, and supported the health management efforts of other companies by providing smartphone apps including the “Kokokara Diary” and “SAS Predictor Check” for sleep apnea syndrome. Through this partnership agreement, our agents as well as employees will play a role in the “Health Management Advisor” program and thus help enliven and invigorate companies, as well as seek to improve their productivity. MSI will continue to spread and raise awareness on health management.


(※1)Project by the Tokyo Metropolitan Government in collaboration with the Tokyo Chamber of Commerce and Industry to utilize the “Health Management Advisor” program and provide support to businesses for the purpose of effectively sharing expertise accumulated by the Tokyo Metropolitan Government on promoting health and preventing cancer, hepatitis, and infections, as well as promoting initiatives by businesses
(※2)An expert who communicates the importance of Health and productivity management to businesses and creates triggers for action as well as provides businesses engaged in Health and productivity management with necessary information on administrative policies or consultation services and helps them take action

Activities to Communicate Medical Information to Customers

Provision of Leading Medical-Related Information Through the First “Virtual Reality” in the Domestic Life Insurance Business

MSI Aioi Life is providing information utilizing virtual reality (VR) media on smartphones for the first time in the domestic life insurance business. Provided by employees and agencies, customers are able to virtually experience facilities and techniques at medical institutions that conduct proton therapy, an advanced medical technology in cancer treatment that is not usually seen, as well as how changes occur to vision as cataracts progress, which rarely has subjective symptoms.
We believe it is one of our social missions as a life insurance company to convey medical treatment information which is evolving daily and support correct understanding, and to actively work on various information provision and awareness activities related to medical treatment. Guiding customers in a clearer manner and them knowing of our presence assists in facility selection and early detection of illnesses, and leads to customers’ increased peace of mind. Going forward, through an animation movie explaining molecular targeted drugs, a form of anti-cancer drug, a simulated experience of dementia, and more, we will increase our various VR media and consider providing tools that deepen customer understanding regarding health and medical treatment.

Activities to communicate handy health information

In April 2017, MSI Aioi Life established Karada-Care Navi, a website with helpful information to support users’ health. The site publishes clear explanatory articles (36 as of August 2018) with illustrations and diagrams divided into four categories: illnesses and medical care to be aware of, tips on health, staying healthy with food, and healthy life. All of the articles received the supervision of experts, and provide information on prevention and coping methods for familiar diseases, bodily symptoms that would be frightening to ignore, and healthy ingredients. Going forward, we will provide tips for living healthily every day.

Cerebral Stroke Project

"Cerebral Stroke Seminar"
"Cerebral Stroke Seminar"

MSI Aioi Life organizes the "Cerebral Stroke Seminar" in collaboration with the Japan Stroke Association. This seminar provides extensive information, such as advice on avoiding illnesses becoming serious, by conveying information on stroke-related knowledge and prevention, as well as first-aid measure when someone has a stroke. The seminar has been held 155 times so far, with cumulative attendance by 17,900 customers (as of the end of March 2018). Going forward, we will continue to support the lively long lives of our customers and citizens.

Research and study for the Future

In collaboration with the University of Tokyo Center of Innovation (COI), we started an initiative toward realizing a “sustainable society with healthy long lives”

The MS&AD Insurance Group Holdings, MSI, ADI, and MSI Aioi Life are collaborating with the University of Tokyo COI, the hub for a “Self-Managing Healthy Society,” to start initiatives aimed at improving the health of citizens. Through this cooperation, we support everything from daily lives in which people take active preventative measures to protect their health, to people’s daily lives if they happen to become ill, and contribute to creating a sustainable society in which people live longer staying healthy.

Industry-Academia Cooperation Toward Innovation in the Health and Medical Treatment Fields

A scene from press conference
A scene from press conference

MSI is participating in the Osaka University Cross Innovation Initiative (CII) that aims to realize innovation in the health and medical care fields through industry-academia cooperation. This initiative, which tackles commercialization of future medical treatments that cross organizations and fields, contributes to further development of health and medical industries and the realization of a society in which people live longer staying healthy with full of vitality by supporting safe, stable innovation.

Grant Programs of the Mitsui Sumitomo Insurance Welfare Foundation

Presentation ceremony in Singapore
Presentation ceremony in Singapore

The Mitsui Sumitomo Insurance Welfare Foundation(*) funds to provide assistance for research and other activities in the two fields of traffic safety and welfare services for the aged. It also presents the "Mitsui Sumitomo Insurance Welfare Foundation Prize" to the authors of excellent publications and papers. It also engages in activities to provide partial grants for the purchase of welfare vehicles used by welfare facilities for the elderly. They started to offer overseas aid to South East Asia in fiscal 2007. They subsidized studies in Singapore and Thailand, investigated and considered appropriate subsidy methods to expand subsidization coverage to include more countries. By the end of fiscal 2016, it has furnished 894 million yen in aid for 843 projects in the elderly welfare (cumulative totals since its establishment).

(*) Mitsui Sumitomo Insurance Welfare Foundation: Established in 1975; change of status to a public welfare corporation in December 2009

Products and Services that Support a Super-Aged Society

Due to the progression of aging, there are increasing needs for products and services that support nursing care and medical care. The MS&AD Insurance Group offers products and services that meet the needs of customers, aiming for a society in which senior citizens and local residents can live with peace of mind, and development of local community resilient to disasters.

Fire Insurance Products for Aging Society

MSI and ADI are offering fire insurance products for aging society. With the recent advancement of aging in our society, there have been more cases of elderly persons dying alone in rental housing, and needs for services to support the elderly in day-to-day living have been growing year after year. In order to respond to these changes in the environment, they developed and offer a special rider for fire insurance (new establishment of a special rider for landlord expenses, enhancement of fiduciary liability rider) and incidental services (furniture moving, light bulb replacement service).
Meanwhile, in recent years patients with dementia have been increasing in number. Once developed, the illness can cause a patient to wander, etc. and get involved in an accident or go onto train tracks by mistake and stop a train. Since such cases which are subject to a large amount of damage claim can be expected, there are growing needs to secure insurance if an accident should happen. Therefore, since January 2017 we have been offering a rider to cover “liability to pay for damage caused by suspension of train operation, etc. not involving property damage,” which was not covered by the conventional liability rider for individuals.
Taking into account the further advancement of aging, we will continue to combine the know-how of group companies in actively pursuing the development of products and services that contribute to the “establishment of an aged society which is comfortable to live in.”

Recommending: GK Sumai no Hoken “Kazai Grade Up Hosho no Goannai“ (insurance guide on coverage for furniture & household goods and upgrading)
Recommending: GK Sumai no Hoken “Kazai Grade Up Hosho no Goannai“ (insurance guide on coverage for furniture & household goods and upgrading)
Tough Sumai no Hoken “Kazai no Hosho Jyujitsu Package” (package for enhancing coverage for furniture & household goods.)
Tough Sumai no Hoken “Kazai no Hosho Jyujitsu Package” (package for enhancing coverage for furniture & household goods.)

Services and Tools Considering the Elderly People

Due to population aging and decline, the number of elderly people who live along or as couples increasing, driving the demand for services that will support them in daily lives. In light of these circumstances, MSI developed a new fire insurance "GK Sumai no Hoken Grand" and started selling it in January 2017.
This product not only provides protection in case of emergency, but also offers complementary services that make life comfortable, so that the customers feel the value of this product even in daily life when they do not have to use the insurance for emergency cases.
To deliver peace of mind and comfort, this product offers "Grand Select Service" which is widely useful in everyday life and can be used not only by the customers who join the insurance program but also by their relatives registered as emergency contacts.
In addition, MSI is making various tools more convenient for elderly customers by making them easier to read, understand and use.


"Grand Select Service" menu examples

Disaster prevention/mitigation information alert service

  • In the advent of torrential rain, typhoon, heavy snow, lightening, and other critical situations that cause damage to the housing of a policyholder and his/her families/relatives (e.g., a child living away from home), an emergency notification is sent to the policyholder and his/her families/relatives by e-mail, etc.

Phone consultation service

  • Free-of-charge consultation is provided by a specialist staff over the phone when a policyholder is facing issues related to health/medical, nursing care, pension/taxation, legal matters, inheritance tax, pets, PC operation, etc. in daily living.

Tsunagari report service

  • A notification on the status of policyholder’s use of services is sent to the policyholder’s family/relative (e.g., a child living away from home). The service offers assurance for the family/relative living away that the policyholder is doing well.

Examples of tools corresponding to the aged society and offering enhanced user-friendliness and convenience

Brochures, policy provisions, insurance certificate, etc.

  • The description space was considerably expanded (doubled in the brochure, 1.5 times in the policy certificate), and larger, easier-to-read letters as well as more illustrations have been adopted.
  • Policy brochure is also available in the form of a video (AR (augmented reality) content).

Product description DVD

  • Offering a product description DVD that describes the coverage in an easy-to-understand manner.

Special insurance certificate folder

  • We provide a binder made of highly durable material that comes with an inner pouch on which an explanation on the policy certificate placed is printed.

Advanced Medical Care Benefit Direct Payment Service

At the current time of the end of August 2018, MSI Aioi Life is offering use of its “advanced medical care benefit direct payment service (*)” for all medical institutions in Japan that perform proton therapy and heavy ion radiotherapy as advanced treatment approved by the Ministry of Health, Labour and Welfare. This service not only reduces the burden of policyholders to prepare funds in advance but also offers a sense of security for policyholders since they can receive types of treatment with particularly high technical fees.


(*) A service of directly paying advanced medical treatment fees for proton therapy and heavy ion radiotherapy to a medical institution on behalf of the policyholder. This service is available for a contract with an addition of any of the following: “advanced medical care rider,” “advanced medical care rider α,” “advanced medical care rider (no cash surrender value return),” “lump-sum payment advanced medical care rider,” “advanced medical care for cancer rider,” “advanced medical care for cancer rider α.” and “special contract for advanced medical care for cancer (no cash surrender value return) (18).”

Support for the Development of Regenerative Medicine Technology

MSI is a managing insurance company for the "Liability Insurance for Clinical Research, Including Regenerative Medicine," a system established by the Japanese Society for Regenerative Medicine. We commenced sale of a dedicated insurance product in line with this role. Under this system, when conducting clinical research on regenerative medicine in accordance with the Act on the Safety of Regenerative Medicine, etc., MSI provides donors and patients with compensation while offering coverage for damage liability that should be borne by medical institutions under law in this clinical research.
Under the system of “Liability System for Treatment, including Regenerative Medicine” introduced in July 2017, MSI as a managing insurance company began the sale of a dedicated insurance product. This provides compensation for health damage in cases where a doctor/medical institution covered by the conventional medical professional liability insurance is liable for compensation under law. In addition, the system of “Liability System for Treatment, including Regenerative Medicine” provides compensation in cases where a doctor/medical institution bears no liability for compensation under law, and offers compensation for donors as required under the Act on the Safety of Regenerative Medicine, etc. and also for patients not provided for under the said Act.
MSI will continue to operate these systems with a view to contributing to the increasingly sound development of technologies for regenerative medicine, etc. and the prompt, safe penetration of regenerative medicine in Japan.

Preparing for inheritance and business succession in the future (“Owner’s Road” corporate insurance product)

In July 2018, MSI Aioi Life started providing the “Owner’s Road” [official name: Nonparticipating Period-Specified Term Insurance for Disasters with Specified Period] for corporate customers. This is a product for ensuring compensation in order to support the customer’s business with a reasonable insurance premium for a specified period from the inception date, while reducing the amount of compensation for death or disability due to causes other than disasters. Additionally, it ensures retirement pay to provide post-retirement support, and serves as funding in preparation for inheritance or business succession in the future.

Providing ways to build or pass on assets in response to needs of the super-aging society

In response to the super-aging society, MSI Primary Life provides a wide variety of products for building assets as self-help measures to supplement public pensions, as well as for properly passing on your assets to the next generation.

“Joy for Tomorrow” (Currency Selection-Type Existence Security-Oriented Individual Pension Insurance)

In May 2018, we launched the “Joy for Tomorrow” (Currency Selection-Type Existence Security-Oriented Individual Pension Insurance) at partner financial institutions across Japan to respond to needs for living benefits, in anticipation of a time when it is normal for people to live to be 100 years old. This is a pension insurance product denominated in foreign currencies with high interest rates, with the amount of annuities enhanced by a tontine scheme*1. Annuities can be received as early as one month from the contract date, and customers can choose between a life annuity, which provides a payment for life, and a defined-period annuity, under which a regular payment is received for a predetermined period. As a foreign currency-denominated pension insurance plan with a one-off payment, this product is the first of its kind in the industry*2 in that the amount of death benefit while payments are being deferred or premiums are being paid is kept lower than the amount of the single premium that is paid, and a life annuity without a death benefit is available. With higher life expectancy and the super-aging society, this is an attractive pension insurance product that allows customers to prepare for a long life, helping customers to enjoy themselves in the era of a 100-year life span.


(※1)Tontine pensions originate from an insurance program devised by the Italian Lorenzo de Tonti under which the longer you live, the more annuities you receive, using a system in which death benefits are minimized and money is allocated instead to annuities for living people.

(※2)According to research by MSI Primary Life (as of the end of April 2018). The target of research was single-premium pension insurance products denominated in foreign currencies provided by life insurers as of the end of April 2018. “Currency Selection-Type Existence Security-Oriented Individual Pension Insurance” including the “Joy for Tomorrow” was the target of research.

“Connecting Kindness” (Currency option-type special whole life insurance)

“Connecting Kindness” (Currency option-type special whole life insurance) is a product launched in August 2016 that responds to needs in “receiving,” “connecting,” and “passing on.” It is a whole life insurance product denominated in foreign currencies that are expected to have high interest rates (US dollar or Australian dollar) or Japanese yen. Living benefits can be received immediately after signing the policy. For policies in foreign currencies, the customer can designate the maximum amount of living benefits they receive in yen, and the receiver of the living benefits can receive up to the designated maximum.

There is growing interest in inheritance or Gifting using financial products, and this product is attractive to customers seeking to cleverly hand over their assets to the next generation or pass them on to treasured family members.

Also, a similar product called “Joy of Giving” (Currency Selection-Type Specialized Whole Life Insurance) was launched through the MUFG Bank from June 2018.

Based on “Our Customer-First Policy in the Operation of the Group’s Business,” we will continue to seek to provide attractive products and services that are finely tuned to customers’ diversifying needs.

Initiatives for the individual-type defined contribution pension plan (iDeCo)

MSI and ADI are collaborating with financial institutions and others to spread the use of individual-type defined contribution pension plans (hereinafter, “iDeCo”).
Since October 2017, MSI has partnered with JTB group companies to introduce iDeCo to customers of JTB Lifenet or members of “Eraberu Club,” the benefit package service offered by JTB Benefit Service. Additionally, we have been commissioned to undertake the administration of “Yucho Plan A,” the iDeCo plan promoted by the Japan Post Bank through approximately 20,000 post offices across Japan. Also, we are engaged in face-to-face consultation services, which Japan Post started on a trial basis at seven post offices, through which we provide services including explaining how to join Yucho Plan A.
ADI has positioned iDeCo as one of the one-stop services equivalent to non-life insurance and life insurance, and promotes the spread of iDeCo through its agents across Japan. Additionally, by collaborating with tax accountants as well as social insurance and labor advisors, ADI is focused on the promotion of iDeCo with an emphasis on its tax benefits.

Responding to Growing Health Care Needs

Provision of Products & Services for Nursing Care and Medical Care

Comprehensive Medical Institute Compensation Plan

MSI has developed and commenced sales of a new product, the "Comprehensive Medical Institute Compensation Plan," targeted at medical institutes, with the aim of covering the various risks confronting organizations such as hospitals (risks of property loss, liability, information leakage, etc.). In order to distribute the necessary compensation to customers in a reasonable manner, this product comes in a package that comprises both insurance and risk consulting services. By offering this plan, MSI seeks to provide support to customers that are entering new medical fields, and to contribute to the safe and stable operation of businesses.

Comprehensive Compensation Plan for Welfare & Nursing Care Business Operators, Nursing Care Insurance & Comprehensive Insurance for Social Welfare Business Operators

MSI and ADI distribute products that incorporate insurance and risk consulting options in a package so that welfare & nursing care business operators can rationally secure the necessary compensation against various risks (property damage risk, compensation liability risk, information leakage risk, etc.) that surround these business operators. Factors such as the diversification of services, the advancement of information disclosure, and the introduction of robotic nursing equipment have increased the complexity of risks faced by welfare and nursing care businesses. They contribute to the safe and stable operation of these businesses and support customers newly entering the welfare & nursing care sectors by providing solutions to these business operators.

Enhancement of coverage for nursing care and dementia (“&LIFE New Health Insurance A (Ace) Premia”)

As of April 2018, MSI Aioi Life has been providing “&LIFE New Health Insurance A (Ace) Premia” [official name: Nonparticipating Health Insurance with Low- or Non-Cancellation Refund (18)]. This achieves enhanced coverage for nursing care and dementia, as well as newly introduced women-friendly coverage (coverage for childbirth and fertility treatment) and a “Lifestyle improvement assistance program,” an exclusive service for policyholders. We will add new compensation and services based on progress in medical technology or changes in the social environment in order to comprehensively respond to increasingly sophisticated and diversifying customer needs.

Enhancement of coverage for nursing care and dementia (Whole life insurance “Whole Life Plan for nursing Care and Dementia”)

Since April 2018, MSI Aioi Life has provided the “Whole Life Plan for Nursing Care and Dementia” [official name: Nonparticipating Whole Life Insurance (Low Cancellation Refund Type), Whole Life Nursing Care Compensation Special Contract (Non-Cancellation Refund Type) (18) with Special Provision for Lump-Sum Payment for Dementia], which is a product for preparing for nursing care risks including treatment for dementia. In December 2012, MSI Aioi Life launched the “Whole Life nursing Care Compensation Special Contract,” for which the grounds for payment is linked to the public nursing care insurance system, providing coverage through lump-sum payment and pensions. This has been upgraded to add coverage for dementia care, which is the most burdensome among all types of nursing care, and to provide generous support for anxiety in nursing care, which is increasingly becoming a social problem.

Promotion of the training for dementia supporters

MSI Aioi Life promotes the training of “Dementia supporters,” which is part of the “Comprehensive Strategy for the Promotion of Dementia Measures (New Orange Plan)” promoted by the Ministry of Health, Labour and Welfare.

Employees and agents will take training courses for dementia supporters to acquire accurate knowledge on dementia and expertise to support dementia patients and their families, thus contributing to the local community.

BCP assistance tool for welfare institutions

MSI, ADI, and MS&AD InterRisk Research & Consulting have developed the “BCP creation assistance tool for earthquakes and flood damage” for welfare institutions and the “Danger prediction training tool” for care facilities and welfare institutions, making them available free of charge. Additionally, ADI holds “BCP creation workshops” in local communities using these tools. We will continue to provide welfare services with information and tools for prevention of accidents or disasters, as well as for business continuity in case of disaster.

Provision of Nursing-Care Services

Yu Life Setagaya
Yu Life Setagaya

Mitsui Sumitomo Insurance Care Network Co., Ltd. is a fully-owned subsidiary of MSI that provides a wide range of services for the advent of a super-aged society such as nursing homes, "Yu Life Yokohama" (established in 1995) and "Yu Life Setagaya" (established in 2006), as well as in-house nursing care services (Yokohama, Nagoya).

Rehabilitation training conducted at<br/>Do-Life Shinagawa
Rehabilitation training conducted at
Do-Life Shinagawa

ADI focuses on nursing care prevention and rehabilitation through its subsidiary Fureai Do-Life Service that operates day service centers in four locations. Being an operator of day service centers, which is expected to demonstrate its role as a function to support independence of users, they offer muscle training and functional training programs led by physical therapists and other specialists in an aim to help users maintain their physical functions and good health. Furthermore, they interact with elementary and junior high schools in the neighborhood, accept volunteers to experience and study about welfare on site, and actively coordinate with volunteer organizations. In addition, they continue to engage in community-oriented activities, such as holding an open house at the welfare training center annexed to each day service center and welcoming volunteer organizations and business operators in the community (181 times in fiscal 2017) and organizing nursing care seminars for nursing care business operators in the community.

Insurance for Compensating Salaries During Nursing Care Leave

In order for employees of companies, etc. to continue working, not only do they need to provide for themselves but also to prepare for nursing care for their parents. Many employees who face nursing care for their parents are in their 40s and 50s and belong to the manager strata that takes on the core role in operating the business for a company. Therefore, adopting a group insurance system which supports the effort of keeping a good balance between work and nursing care, is beneficial for both the company and its employees. MSI and ADI will continue to help their corporate customers establish and improve their workplace environment while providing employees involved in nursing care and their families with solutions to mitigate concerns in an aim to prevent workers from leaving jobs to give nursing care.

Support Service for Companies to Keep a Good Balance between Work and Nursing Care

MSI and ADI developed a service to support human resources departments of companies in their effort to keep a good balance between work and nursing care for their employees. In the current aged society, seeing employees leave jobs to give nursing care is a pressing issue for companies. As such, they decided to develop and provide a charged support service based on the initiatives presented under the “model for supporting balancing work and family care and preventing workers from leaving jobs” of the Ministry of Health, Labour and Welfare. We will continue to take part in promoting stable management of companies and in realizing a worker-friendly society.


  • Launched in June 2016
  • Development/provision jointly with InterRisk Research Institute & Consulting and Mitsui Sumitomo Insurance Care Network
  • A support service for giving advice on identifying issues, setting the direction to move toward, etc. based on the five initiatives presented by the Ministry of Health, Labour and Welfare in its model for supporting balancing of work and family-care to prevent workers from leaving jobs to conduct nursing care”


  • Launched in July 2016
  • Development/provision jointly with Fureai Do-Life Service Co., Ltd., a subsidiary providing nursing care service
  • A service using the “assessment sheet for measures to balance work and nursing care” to evaluate the level of measures for balancing work and nursing care of a company and offering services to the company for holding seminars depending on the status of measures, establishing a consulting desk, etc.