Develop products from customers perspective
Domestic insurance companies in the Group are developing readily understandable products from the stakeholders’ perspective including our customers. This is in response to opinions received from customers about products being too complex and difficult to understand, lack of knowledge about what types of claim payments customers can receive in the event of accidents, and better handling in such events.
Products of non-life insurance
Product pamphlets
GK Automobile Insurance
MSI has launched New Long, as a new product of long-term automobile insurance in October, 2010. It is a long-term automobile insurance which adopted the mechanism in which a premium of the next year is decided according to whether the policyholder had sustained any accidents in the previous year. It was awarded the grand prize in the "Nikkei Best Product and service award of 2010", which was selected in recognition of its reasonable cost of premium, the convenience which can eliminate an annual renewal procedure and the track record of over 1 million contracts in the first 10 months.
Youichi Matsumoto
Deputy Manager, Product Planning Section
Automobile Underwriting Dept. MSI
Automobile insurance is based on a "one-year contract" in order to reflect an annual accident situation on a premium of the next year. But we have received requests from our customers asking for long-term insurance since annual procedure of the contract is burdensome. Taking those requests seriously, we developed the industry’s first long-term automobile insurance, New Long. Thinking out of the box, this product has realized our customers’ request, which are simplification of renewal procedure and advantageous premium, and has gained popular support from lots of customers since its introduction.
Product pamphlet
TOUGH automobile insurance
Aioi Nissay Dowa marketed automobile and total home insurance products in 2008 and other products in the personal field in 2010 around the basic concept of consistency in terminology, tables, and other respects in pamphlets, application forms, policies, and policy clauses.
And since October 2010, it has marketed “TOUGH” which is the aggregation tool of automobile, fire and other insurance under the basic concept of Reliable, Quick and kind, With a brand slogan of “Tough security to you”, we are making effort to provide security to all customers.
Products of life insurance
MSI Kirameki Life revised the premium lower mainly for the customers in their 20's and 40's in December 2010. That has promoted more customers to enroll the "Non-cancellation refunds income security insurance" and "Total non-cancellation refunds income security insurance". And since April, 2011, we extended the service of free telephone consultation service(Life support service), issuing the referral letter which suitably describe medical conditions to physicians, or medical specialist consultation services regarding strokes.
Product pamphlet
Luna Medical
To respond to a wide range of women’s needs, Aioi Life marketed “Luna Medical” which was developed by project team cosisting of female employees in June 2009. This product combines a “total women’s medical care optional policy with non-cancellation refunds” and “whole life medical insurance with variable reserve interest rates”. The company also instituted Ladies Support Service for female customers and provides services in consultation about the nature of products and filing of claims as well as health and medical care consultation by female physicians and nurses.
Product pamphlet of
Prime Select, Happy Choice
MSI Primary Life provides specialized service of the personal annuity insurance service corresponding to the aging society with fewer children, the needs of setting fund aside for use in retirement, the multiple methods of managing the household financial asset. The personal annuity insurance sold as its mainstay offers three functions: receipt as annuities, increase through investment, and bequeathing through mortality insurance. In response to the desire of leading a life of abundance, the company commenced sales of variable amount personal annuity insurance in April 2011, in which customer can receive increased annuity. The company is going to continue developing products to meet the diverse needs of customers.
