Social Contribution through Our Core Business

For companies, reduction of automobile accidents is linked to a decrease in the cost of insurance premiums and other items as well as economic loss. MSI and Aioi Nissay Dowa provide various services in automobile risk management to corporate customers. Besides collaborating with the InterRisk Research Institute & Consulting, Inc., a member of the Group, in various consulting services with the aim of preventing and reducing traffic accidents, the companies send instructors to seminars and conduct assessments of driving aptitude.

The MS&AD Insurance Group is deploying a campaign to enhance awareness of traffic safety and support activities to prevent automobile accidents among customers and companies.

MSI is conducting a campaign for education in safe driving. Since fiscal 2010, it is conducting driving assessment service, “Driving Dock” provided by agents with using the driving data recorder which is the industry’s first service for the customers. It also provides supportive measures for “safe eco-driving” to promote the improvement of fuel efficiency and prevention of traffic accidents, and prepares promoting tools and free leaflet for drivers and corporate customers.

Yellow pennants

During Traffic Safety Week in spring and fall, Aioi Nissay Dowa presents “yellow pennants” to nursery schools, kindergartens, primary schools, police stations, and neighborhood association across the country in the activity of traffic safety, prevention of traffic accidents which are fundamental work of insurance company, and for social contribution activity which closely tied to the community. This activity began in 1971, and was therefore in its 40th year in 2010, we have presented 4.3 million “yellow pennants” so far. We hope that they will promote traffic safety nationwide.

MUJICOLOGY!

Mitsui Direct deploys the approach to expand the hope, “accident-free society, zero-accident Japan”. We created the word, “MUJICOLOGY!” which is the combined word of “accident-free” and “environmental consciousness”. This word “visualizes” the thought of no-accident, entrust it to the “senses” and made it “resonate”. The messages for the improvement of driving manner, smooth communication among drivers are sent from the website of “MUJICOLOGY! laboratory”.
In this website, it exercise its ingenuity to send the rigid theme “aiming for no-accident” in a soft way.

“MUJICOLOGY! laboratory” (Japanese only)

MSI Kirameki Life is actively taking approaches to information provision and publicity activities related to leading-edge medical services. As a part of these activities, it distributes, free of charge, a guidebook for knowledge of advanced medical technology (a pamphlet describing mainly care with the latest medical technology) and a visual DVD on the same subject.
The company also provides information on advanced medical treatment through "Advanced Medical Technology.net", an IPoriented dedicated website offering information in the form of in-depth reports and columns by medical institutions performing such treatment, and "Advanced Medical Technology Navi", a search-oriented dedicated website allowing visitors to find basic knowledge about advanced medical treatment and medical institutions where it is available. In addition, the company holds nationwide seminars on particle beam treatment for cancer, which provide simple explanations of this form of advanced medical care. As of 31 December 2010, these seminars have been held 119 times since December 2006 and attended by over 17,000 people.

Seminar for stroke

MSI Kirameki Life takes proactive stance for the campaign of prevention of strokes activity as part of the activities of publicity about prevention of strokes. Upon marketing this policy, the company has concluded a joint project agreement with the Japan Stroke Association and is conducting this campaign, which is called “Kirameki Stroke Project”.
The company also held seminars on strokes for the general public together with the chapters established by the Association in all prefectures of Japan. These seminars have been held 54 times and attended by 6,000 people so far.

Stroke Project (Japanese only)

Out of its desire to promote the health and happiness of customers and communities, MSI Kirameki Life is conducting a campaign for the diffusion of and publicity about physical examinations for cervical cancer. As a part of this campaign, it distributes "Cervix—Choosing not to Get Cervical Cancer", an information magazine prepared for the spread of the testing.

Campaign for the diffusion of and publicity about tests for cervical cancer (Japanese only)

Aioi Life launched “Heart Life Project” for social contribution in fields bound up with life and medical care. Under the project, it began a campaign for donation of sums corresponding with the number of new contracts of target insurance products, to defray the cost of purchase of vaccine and other materials. Thus far, it has donated enough money to purchase vaccine for 300,000 people to the Japan Committee Vaccines for the World's Children(JCV), a certified non-profit organization (NPO). It has also made similar donations to the NPO Cancer Ribbons, to support women undergoing treatment for cancer.

Activity in Sapporo

The Regional AD Club has been started up at Aioi Nissay Dowa. The club is engaged in provision of services and information closely tied to the community, programs of interchange among participating companies, and activities of community contribution. Through these activities, it hopes to be of service to all in the community.

More specifically, it plans and stages various seminars, meetings for exchange among different industries, and events for environmental protection, accident prevention, disaster prevention, and various charities, all in units of communities. In addition, it has divided Japan into 15 areas and launched its own websites in each of them. It provides information closely tied to the community and business information through these websites and e-mail newsletters.

In fiscal 2011, for the support of stricken area after the the Great East Japan Earthquake, the company deploys “cooperative(love), support each other(love) project”. It gives the continuous support by holding “products exhibitions” in one are to another, performing "Bell Mark collection activities" under the Friendship system*.

* The system which determines the headquarters to give supports continuously with responsibility in the stricken area

Event of Do-Life Ibaraki

Fureai Do-Life Service Co., Ltd., an Aioi Nissay Dowa affiliate, is providing opportunities for　intergenerational interchange to realize better elderly society by exchanging with neighboring elementary and junior high schools, leaning of welfare activities, and positive acceptance of volunteers through its operation of day service centers. And it is taking continuous approaches rooted in the community by opening the nursing training center (training and practical room) to local volunteer groups and local entrepreneur(161 times in fiscal 2010), holding the seminar for local citizens etc.

Endowed lectures in the Waseda University

Aioi Nissay Dowa and the MS&AD Research Institute Company Limited have held endowed lectures in the Waseda University School of Commerce under the title "Insurance Business in the New Age—Facing Global Standards and the Low Birthrate, Aged Society" since 2007.(15 lectures in fiscal 2010)
In fiscal 2011, the lecture including the dealing measures to the Great East Japan Earthquake happened in last March.
This lecture focuses on helping them understand the stance of Japan’s insurance industry under the big trend of population aging and globalization. The series is coordinated by the university faculty, and the lectures were delivered by experts in the respective fields as well as the employees of the MS&AD Insurance Group by utilizing the know-how it has been cultivating and networks.

To address the needs of the aged society, Aioi Nissay Dowa supports its scholarship program for students of the International University of Health and Welfare (in the city of Ohtawara, Tochigi Prefecture), which is producing human resources to support services in the medical and welfare field, in areas such as nursing care and rehabilitation for the aged to bolster its approaches to nursing services and senior business.
Students recommended by the University of Health and Welfare are given scholarship grants by the time of their graduation as a general rule. Since its creation in fiscal 1997, the program has awarded scholarships to a total of 128 students.

Education Poster of Anti-drunk driving

At MSI's branch in Thailand, it held events of “Anti-drunk driving charity” under the concept of prevention of traffic accident and contribution to community and “Helmet donation to elementary schools and education of accident-prevention”. It jointly planned a charity event with a NPO which promotes campaign for elimination of drunk driving and posters on the theme of the prevention from drunk driving were invited from students. At the education event of the prevention from drunk driving with dual-purpose of the commendation ceremony of the application works, the excellent poster was reproduced and supplied widely to each company.
To prevent accidents involving children riding in tandem, which are common there, it donated helmets for children to 29 elementary schools in the Bangkok suburbs, and education event for the prevention from accident was held.

An affiliated company of MSI, MSIG Indonesia deploys active CSR activities and is building deep relation of trust with the community in Indonesia under the theme of Environment and Education. It conducts a course of environmental lessons for local residents centering on the continuous support for reforestation and distributes eco-products. It Also holds risk management (RM) seminars regularly in order to deepen interest in and knowledge of non-life insurance and RM among university students. In the seminar held at Bogor Agricultural University in May 2011 was attended by 1,000 students and it started the internship program as well.