Aspirations for MS&AD Insurance Group

To clarify what kind of business group MS&AD Insurance Group aspires to become, we have adopted the following Mission, Vision, and Values:

Our Mission

To contribute to the development of a vibrant society and help secure a sound future for the earth, by bringing security and safety through the global insurance and financial services business.

Our Vision

To create a world-leading insurance and financial services group that continues to seek sustainable growth and to enhance enterprise value.

Our Values

CUSTOMER FOCUSED

We continuously strive to provide security and achieve customer satisfaction.

INTEGRITY

We are sincere, kind, fair and just in all our dealings with everyone.


TEAMWORK

We achieve mutual growth by respecting one another's individuality and opinions, and by sharing knowledge and ideas.

INNOVATION

We listen to our stakeholders and continuously seek ways to improve our work and business.


PROFESSIONALISM

We make continuous efforts to improve our skills and proficiency to provide high quality services.